Updating our look for a new year.
As a family-owned business, our logo and branding are more than just a company mark.
It's a three-generation deep legacy.
We're happy to present the newest iteration of our Quik Print logo and Mascot.
Origins in a "typo".
Quik Print owes its name to a simple error. When Bill Gravley commissioned a sign for his first location, the painter misspelled "Quick" as "Quik" on the logo. Lacking the time and money to repaint the sign, Bill kept the name and the company became Quik Print.
Dash, the Quik Print bunny, has served as the company's mascot since 1963.
Making a bunny with personality.
Introducing Dash.
He's the quick-witted, friendly, and helpful mascot for Quik Print. He embodies everything we're about. He solves problems on the fly, puts clients at ease with his commitment to quality service, and goes out of his way to overdeliver on everything from business cards to billboards. Above all else, he takes pride in your work.
Pulling inspiration from press operators in the 1960's, Dash is wearing a long-sleeve button-down shirt and apron. A professional look that protects you from ink!
Modernizing our Logotype
Updating our logo's font improved clarity and ensured the design remains relevant in modern applications. The font refresh enhances legibility, especially for digital use. We selected a contemporary typeface to showcase our forward-thinking approach, maintaining a professional visual identity without losing core recognition.
Embracing our nickname.
You can call us QP.
For some of our clients, Quik Print has become such a regular part of their work that we've actually earned a nickname. “QP” perfectly captures our collaborative spirit, dedication to doing great work, and the familiarity we hope to earn with all our clients. It's more than just an easy thing to say; it’s a badge of honor.
So we made that badge a part of our branding. Please feel free to call us "QP" in all your messages. You’ll see it crop up in all sorts of places, including our new email signature.
Variations on a theme.
To maximize versatility, our new logo was designed with several variations, including horizontal, stacked, and icon-only options. This allows the logo to perform effectively across all applications, from fitting neatly into a website footer or social media profile picture (using the icon-only version) to maintaining high impact on large-scale signage or printed collateral (using the full horizontal format). Utilizing these new layouts ensures brand consistency and visual integrity, regardless of the size or medium.
Bringing it all together.
We're happy to present our new logo!